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Both of these ads are the newest examples of Microsoft’s “I’m a PC” campaign. Setting aside some of the controversies, I’ve been wondering about a couple of things pertaining to these kinds of ads.

First, why is Microsoft making these ads? (not a rhetorical question) They hardly, if ever, mention Microsoft products and instead highlight things like price and hardware specifications. Isn’t it the responsibility of the computer manufacturer to do this? Shouldn’t Dell, HP and Acer be the ones making these commercials? The only answer I can come up with is that Microsoft is unsatisfied with the marketing response to Apple’s Ads.

Second, will this change anything? (kind of rhetorical, but do tell me what you think) Do these ads influence consumer’s perceptions of PCs? Wasn’t it already a well-known fact that you could buy almost any kind of PC at almost any price point?

I’m betting that those who are buying Macs are not going to be moved by this at all; For them, it isn’t a question of price but of design quality. Those who buy computers based on price are not going to be moved by this at all; They were always going to buy a Windows PC and were never considering a Mac in the first place. And those who are considering a Mac are not going to be moved by this at all; The fact that they are considering a Mac means that they’re not buying computers based on price anyway.


Written by Kumaran Vijayan

April 16, 2009 at 5:42 pm

Posted in Microsoft

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